Eliminating Fraud Through the Impression Lifecycle
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Don't Miss Out!
Samira Nejad
When it comes to reaching real users with your campaign message, fraud has always been a major concern. According to a report from Juniper Research, invalid traffic and fraud schemes were estimated to steal $42 billion from advertisers across the globe last year by misrepresenting impressions, clicks, conversion, or data events to generate revenue. Thankfully, education, awareness, and detection have improved over the years. Unfortunately, as solutions improve, so do fraudsters.
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Tuesday, November 10th
10:30am EST | 3:30pm GMT | 4:30pm CET
Senior Global Product Marketing Manager
Antoine Barbier
SVP, Product
Roy Rosenfield
SVP, Product
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Title, Department 4
Meet the panel
Moderator
Identify trends within ad fraud and discover the “new” types of fraud.
Learn best practices to eliminate fraud pre-bid, post-impression, post-campaign, and through active management.
Discover actionable insights to drive efficient return on your media investments.
Eliminating Fraud through the Impression LifeCycle
Tuesday, November 10th
10:30am EST
3:30pm GMT
4:30pm CET
Humberto Cruz
VP, Head of Digital