Super Bowl Strategy
Get your Super Bowl Seasonal Strategy
Millions of Americans watch the Super Bowl every year. Whether it’s for the game, the commercials, or the half time show, today’s viewers are digitally savvy and mobile-first. With user behavior changing so drastically in 2020, it’s important for marketers to identify and attract the right audience to your brand.
Download your Super Bowl Seasonal Strategy to identify behavioral trends and shopping predictions.
2021
The Opportunity and Challenge
The NRF and Prosper Insights & Analytics reported that consumers spent $17.2 billion dollars on the big game last year. Whether it was on food, beverages, apparel, appliances, furniture, or decorations, there is a huge opportunity for marketers to engage with these audiences. Unfortunately, many marketers are unknowingly leveraging toxic data when identifying their users’ behaviors. This tarnishes a brand’s relationship with its consumer and results in monetary fines, reputational damage, and impaired brand perception.
The Solution
Ogury's ad technology relies on safe data, giving users choice and control over their data and ad experience. Ogury Active Insights reveals a unique, reliable understanding of the mobile user and their journey. Ogury’s Advanced Custom Persona study uncovers the demographic breakdown of Super Bowl audiences, plus interests and discriminant behaviors. These unique insights can be directly activated for the most precise user engagement on mobile leading up to the upcoming game.
Installed apps
Websites browsed
Usage of apps
Demographics
2021
Super Bowl Strategy
Millions of Americans watch the Super Bowl every year. Whether it’s for the game, the commercials, or the half time show, today’s viewers are digitally savvy and mobile-first. With user behavior changing so drastically in 2020, it’s important for marketers to identify and attract the right audience to your brand.
The NRF and Prosper Insights & Analytics reported that consumers spent $17.2 billion dollars on the big game last year. Whether it was on food, beverages, apparel, appliances, furniture, or decorations, there is a huge opportunity for marketers to engage with these audiences. Unfortunately, many marketers are unknowingly leveraging toxic data when identifying their users’ behaviors. This tarnishes a brand’s relationship with its consumer and results in monetary fines, reputational damage, and impaired brand perception.
The Opportunity and Challenge