Mother's Day Strategy

2021

The Opportunity and Challenge

The NRF predicts that 8 in 10 consumers will celebrate Mother’s Day this year, and they’re interested in spending more than previous years. 81% of these Mother’s Day shoppers look to retailers for inspiration, and more shoppers are turning to their mobile devices than ever to navigate their shopping journey. 

There is a significant opportunity for marketers to engage with these audiences. Unfortunately, many marketers are unknowingly leveraging toxic data. This tarnishes a brand’s relationship with its consumer and results in monetary fines, reputational damage, and impaired brand perception.

The Solution

Ogury's ad technology relies on safe data, giving consumers choice and control over their data and ad experience. Ogury Active Insights reveals a unique, reliable understanding of the mobile user and their journey. Ogury’s Advanced Custom Persona study uncovers the demographic breakdown of Mother’s Day audiences, plus interests and discriminant behaviors. These unique insights can be directly activated for the most precise user engagement on mobile leading up to mom’s special day.

Download your Mother's Day Seasonal Strategy to identify behavioral trends and consumer predictions.

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Demographics

The past year has been challenging for many families, but one positive outcome is that the pandemic has put a spotlight on opportunities to celebrate and connect with loved ones. This year, millions of people will be celebrating Mother’s Day across the Americas.