The New Era
of Advertising
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The New Era
of Advertising
Beyond Cookies and Identifiers. An IDC study commissioned by Ogury.
Most advertisers agree that cookies and IDs are disappearing
Top concerns facing digital advertisers today
Advertisers’ knowledge of cookieless and
ID-less solutions
Key recommendations to ensure
a future-proof digital advertising strategy
Most advertisers agree that cookies and IDs are disappearing
Top concerns facing digital advertisers today
Advertisers’ knowledge of cookieless and
ID-less solutions
Key recommendations to ensure a future-proof digital advertising strategy
Beyond Cookies and Identifiers.
An IDC study commissioned by Ogury.
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