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FULLY ON-SCREEN RATE
FOR 50% DURATION
The only metric that should count for your video campaigns
FULLY
ON-SCREEN
RATE FOR 50%
DURATION
The only metric that should count for your video campaigns
Measuring Video Completion Rate (VCR) alone is misleading. Viewability standards are falling short. Opt for the Fully On-Screen Rate for 50% Duration, the most meaningful metric for video performance measurement.
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- Measuring Video Completion Rate (VCR) alone is misleading. Viewability standards are falling short. Opt for the Fully On-Screen Rate for 50% Duration, the most meaningful metric for video performance measurement.
You have been trapped
with unacceptable standards.
VCR is the main metric brands are looking at when it comes to video performance. But what is the point of measuring VCR for videos that are partially in-view or even playing off-screen? You can achieve high VCR, but your message has no chance of being seen, let alone remembered!
The digital ad market has trapped you with unacceptable standards that you would never consider in other forms of advertising. You need to stop believing in metrics that give you a fake view of performance and wasting your ad budget.
The only metric that matters for video campaigns is the Fully On-Screen Rate for 50% Duration. That’s the percentage of impressions where 100% of pixels are in-view for at least half the duration cumulatively. This gives the most meaningful video performance measurement. If you get a high Fully On-Screen Rate for 50% Duration, you can be assured that your completed views were actually fully on-screen.
Ogury outperforms the market by 2x on Fully On-Screen Rate for 50% Duration
Benchmarks Q2 2021
Metric list for main measurement partners:
- Oracle Moat: Valid and Fully On-Screen for Half of Duration (15 sec. cap) Rate
- IAS: % Viewable Group M “Human, 100% Pixels in-view, at least 50% completion (capped at 15 seconds), sound off, Autoplay.”
- DV: 100% Viewable through Q2 Rate
Ogury provides only Fully On-Screen Formats
Ogury only offers Fully On-Screen Formats to maximize your performance and investments.
Your brand message is fully on-screen, 100% of the time and understood.
Video Chooser
Full Screen Video
Thumbnail Video
Header Video
Exclusive, Proprietary
Delivery Method
Precedes Full Screen Video to increase ad recall and memorability
Fully On-Screen Formats
Dynamically delivered to reach relevant and
high performing audiences across in-app and
in-web environments
With Ogury, achieve market leading Fully On-Screen Rates for 50% Duration - the real way to measure video ad performance.
You have been trapped with unacceptable standards.
VCR is the main metric brands are looking at when it comes to video performance. But what is the point of measuring VCR for videos that are partially in-view or even playing off-screen? You can achieve high VCR, but your message has no chance of being seen, let alone remembered!
The digital ad market has trapped you with unacceptable standards that you would never consider in other forms of advertising. You need to stop believing in metrics that give you a fake view of performance and wasting your ad budget.
The only metric that matters for video campaigns is the Fully On-Screen Rate for 50% Duration. That’s the percentage of impressions where 100% of pixels are in-view for at least half the duration cumulatively. This gives the most meaningful video performance measurement. If you get a high Fully On-Screen Rate for 50% Duration, you can be assured that your completed views were actually fully on-screen.
Ogury outperforms the market by 2x on Fully On-Screen Rate for 50% Duration
Ogury provides only Fully On-Screen Formats
Ogury only offers Fully On-Screen Formats to maximize your performance and investments.
Your brand message is fully on-screen, 100% of the time and understood.
With Ogury, achieve market leading Fully On-Screen Rates for 50% Duration - the real way to measure video ad performance.
Ogury is a trusted partner of ours whose KPI of choice, Fully On-Screen Rate for 50% Duration, presents a much more accurate view of our campaigns’ success compared to standard measures. It’s an important tool for us that we will undoubtedly continue using.
Julien Descomb
Head of Department,
Local and National Advertising Strategy, Toyota
To make your brand recognised and remembered, it is important that your campaign achieves a high VCR alongside a 100% in-view message. For true video performance measurement, the ideal metric you should look at is the Fully On-Screen Rate for 50% Duration (or more).
Mark Kopera,
Head of Product,
Moat for Oracle Advertising
