The end of the year represents a key shopping season for consumers, with events like Black Friday, holiday and year-end sales. This year, discounts, deals and flash sales are starting even earlier. Digital devices, especially smartphones, will be a key tool for researching and purchasing products online.
This presents a significant opportunity for brands to connect with consumers as they begin their shopping journey. To reach the right audience with a message that resonates with them, brands should identify the varying audience interests, behaviors and dynamics to inform and optimize their advertising strategies.
2021 End-of-Year Strategy
Deal Seekers
Insights Sneak Peek
Beauty and Fashion Lovers
Tech Enthusiasts
Discover how to activate based on this information and gain more audience insights in this strategy guide.