OGURY
Trivia Night
Experience Cannes Lions with Ogury
Join us on the Ogury yacht for some smooth sailing across the changing tides of the digital era and enter the age of Personified Advertising. It’s anchors away as we explore the topics “du jour” and answer the questions on everyone’s minds around how to future-proof your advertising, in complete respect of consumer privacy.
A journey taking advertising to new horizons
Consumers have awakened to the value of their data and the
need to protect their privacy. Regulators’ righteous mission is accelerating, and the digital advertising ecosystem is undergoing
its most significant transformation. The days of advertising relying on personal data are numbered.
How do we provide a meaningful experience and leave a lasting impression on consumers, while future-proofing advertising?
Advertisers are rapidly rationalizing their media spend to cut off intermediaries and mitigate the rising Ad Tech Tax. This involves moving some of their investments from open marketplaces to high-quality supply partners. At the same time, publishers are working on rationalizing their ad stack to reduce the middlemen across the value chain and, ultimately, get closer to media spend.
Digital advertising's sustainable future will lie in a solution that is mutually beneficial for both advertisers and publishers in a cookieless world.
From thought-provoking content, to refreshing cocktails and whimsical stand up comedy sets, we have designed an inspiring program to celebrate the return of Cannes Lions Festival of Creativity 2022.
Cannes 2022
Bronwyn Sweeney, Funny Women’s Awards Finalist and Creative Director at MullenLowe shares hilarious anecdotes and inside secrets about working in advertising in a comedy set bound to get you roaring with laughter.
When: Tuesday, June 21st (5pm-5:30pm); Wednesday, June 22nd (5pm-5:30pm)
Quench your thirst at the end of a busy day by luxuriating on our yacht in full french riviera style. Sit back, relax and catch up with one of our Digital Advertising experts.
When: every day, from 5:30pm
to 7.30pm
Personified Advertising: Engaging consumers in a cookieless world
00 days 00 hrs 00 mins 00 secs
until Cannes Lions
Come aboard the Ogury yacht as we host our exclusive Ogury parties. Let’s celebrate together the return of Cannes Lions, in style and in music. Don’t miss it.
When: Tuesday, June 21st (7:30pm-0:00am); Wednesday, June 22nd (7:30pm-0:00am)
A journey taking advertising to new horizons
Cannes 2022
Consumers have awakened to the value of their data and the
need to protect their privacy. Regulators’ righteous mission is accelerating, and the digital advertising ecosystem is undergoing
its most significant transformation. The days of advertising relying on personal data are numbered.
How do we provide a meaningful experience and leave a lasting impression on consumers, while future-proofing mobile advertising?
Panel session
When:
Personified Advertising: Engaging consumers in a cookieless world
Panel session
The Ad Tech Tax:
How advertisers and publishers can join
forces with active curation
Wednesday, June 22nd (3pm-3:30pm)
Advertisers are rapidly rationalizing their media spend to cut off intermediaries and mitigate the rising Ad Tech Tax. This involves moving some of their investments from open marketplaces to high-quality supply partners. At the same time, publishers are working on rationalizing their ad stack to reduce the middlemen across the value chain and, ultimately, get closer to media spend.
Digital advertising's sustainable future will lie in a solution that
is mutually beneficial for both advertisers and publishers in
a cookieless world.
Meet us on the Ogury Yacht
Speakers:
Edward Craig
Head of Content Labs,
Haymarket Business Media
(moderator)
Marcello Gruppo
Insights Director
Southern Europe, Ogury
Monica Tailor
SVP, Global Director,
McCann LIVE
Dan Hagen
EVP, MD,
Global Head of Mx Development, Havas Media
Jonathon Matthews
VP Publisher development US, Ogury
(moderator)
Alex Payne
VP Ad Operations,
Vice Media Group
Mike Brooks
SVP of Revenue and Marketing, WeatherBug
Oleg Korenfeld
CTO,
CMI Media Group
Speakers:
Edward Craig
Head of Content Labs,
Haymarket Business Media
(moderator)
Marcello Gruppo
Insights Director
Southern Europe, Ogury
Monica Tailor
SVP, Global Director,
McCann LIVE
Dan Hagen
EVP, MD,
Global Head of Mx Development, Havas Media
Jonathon Matthews
VP Publisher development US, Ogury (moderator)
Alex Payne
VP Ad Operations,
Vice Media Group
Mike Brooks
SVP of Revenue and Marketing, WeatherBug
Oleg Korenfeld
CTO,
CMI Media Group